BLOG

As a business owner, your priority is running that business. It means you might not know (or care) about cookies all that much. If you’re a business owner who...

PPE, the acronym for personal protective equipment, quickly became known by most of us as the Covid-19 pandemic strengthened last year. Now there’s a new...

“Our lead generation budget is too big and creates too many sales opportunities,” said no company, ever. An effective lead generation strategy depends on...

It’s not a new thing that Google is throwing at us. Mobile-first indexing is something that they’ve been working on and telling marketers to prepare for over...

There are two things almost every small-business owner wants to know: Is my marketing working? What, exactly, is the return on investment on every part of my...

Modern business corporation management guru Peter Drucker is often cited for reminding us that what gets measured, gets managed. It comes from a book he wrote...

Customers expect personalized marketing that delivers information relevant to their needs. You would think this means an even deeper human touch – but...

Absence makes the heart grow fonder, but marketers say retargeting turns strangers into buyers. Retargeting used to be cutting edge for marketers who wanted...

Might. Maybe. Could. Many organizations define a lead as a person who matches the criteria established about need or interest in their products or services....

The bad news is that it’s still too early to determine how COVID-19 will impact the rest of 2020. What we do know is that a significant portion of the...

Talk about being out of sync. Gartner reports that, because of COVID-19, B2B marketing budgets are being slashed and burned. Of those participating in the...

Don’t feel bad if you’re a bit fuzzy on the differences between demand generation and lead generation. Few marketers will argue that you can get away with...