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Someone has to say it: General marketing is a waste of your resources. Lead generation, for example, fails miserably with a one-size-fits-all approach. The...

Who’s your perfect customer? The Bridge group reports that an average sales representative makes 46 calls a day. You’d think that would be sufficient to be...

We’re all reeling from the news. The pandemic has created havoc with the world, in terms of both physical and economic health. There’s one thing on which all...

Artificial Intelligence (AI) is getting thrown into a lot of marketing conversations. It’s one of those catch-all terms that can mean a lot of things, ranging...

The expectation has been set, and now the bar is being raised. All of us – whether it’s B2B or B2C – expect marketers to already know if we’re interested in...

The pandemic will end, and things will go back to a state that will be a different kind of normal. Many of us have experienced working remotely for the first...

Something unseen and not very well known currently threatens the health and prosperity of everyone on this planet. The COVID-19 coronavirus is for all intents...

It’s 2020, and we still don’t have flying cars. Technology is still working on that, but one thing it’s managed to help marketers do very well recently is...

Generally, only about 2 percent of the people who visit your website will actually take action, like register or even make a purchase. In many cases, they’re...

Sorry, you can’t take anything with you. It’s the general message you receive as a marketer when you employ lead generation tactics on some of the most...

Times have changed. Back towards the end of 2013, pundits were predicting that people just weren’t into voice searches. At that time, Apple’s Siri was the...

Thanks to the Internet, seldom is someone who buys your product or service a complete stranger. They can go online to learn about you, and they’ll likely also...