BLOG
Using Deterministic and Probabilistic Data Signals to Identify Your Customers
You can’t get any clearer. “Identity” means knowing who your customers really are. If you’re a marketer who understands the importance of putting customers...
No Longer Anonymous: How Technology Helps Marketers Identify Buyers
Budweiser’s 2020 Super Bowl commercial was all about the idea of drinking responsibly, but there was another theme – and it should be a loud wake-up call for...
Google Tells the Cookie Its Days Are Numbered
The rumor had been bouncing around throughout 2019, but on January 14, Google announced it had finalized the timeline for phasing out support for third-party...
Bot Fraud Eats Your Ad Budget, but Here’s How to Fight Back and Win
It’s never been easy to be confident that your advertising budget is being put to good use. Nearly a century ago, marketing pioneer and successful businessman...
Who’s Ready to Buy? Understanding the Difference between MQL and SQL.
A lead is a lead, right? Maybe so, if you look the same way at anyone who expresses interest in your product or service. The downside to this view is that...
Understanding Identity Resolution
The most efficient way you can market is to connect only with people who are looking to buy your product or service right now. But how can you identify them...