Are You Ready for Marketing Without Third-Party Cookies?

Are You Ready for Marketing Without Third-Party Cookies?

As a business owner, your priority is running that business. It means you might not know (or care) about cookies all that much. If you’re a business owner who also gets to wear the marketing hat, you need to be aware that there’s a big shakeup coming your way....
Is Your Marketing Ready for the Post-Pandemic Economy?

Is Your Marketing Ready for the Post-Pandemic Economy?

PPE, the acronym for personal protective equipment, quickly became known by most of us as the Covid-19 pandemic strengthened last year. Now there’s a new attribution coming on strong—especially for marketers. PPE can also stand for the post-pandemic economy, and...
Why Your B2B Lead Generation Feels Like It’s Under Attack

Why Your B2B Lead Generation Feels Like It’s Under Attack

“Our lead generation budget is too big and creates too many sales opportunities,” said no company, ever. An effective lead generation strategy depends on successful tactics. Traditional approaches are failing—fast—because those approaches are under attack. But, who’s...
Mobile-First Indexing: Are You Ready?

Mobile-First Indexing: Are You Ready?

It’s not a new thing that Google is throwing at us. Mobile-first indexing is something that they’ve been working on and telling marketers to prepare for over the past several years. If you were following the developments, you’d know that Google had planned to enable...
The Truth About Ad Tracking

The Truth About Ad Tracking

There are two things almost every small-business owner wants to know: Is my marketing working? What, exactly, is the return on investment on every part of my marketing program? These are reasonable questions, but very difficult to answer. Here’s why.   3 big...
UTM Codes: Measuring What You Manage

UTM Codes: Measuring What You Manage

Modern business corporation management guru Peter Drucker is often cited for reminding us that what gets measured, gets managed. It comes from a book he wrote all the way back in the 1950s – long before the age of digital marketing. Today, successful marketers put his...