As a business owner, your priority is running that business. It means you might not know (or care) about cookies all that much. If you’re a business owner who also gets to wear the marketing hat, you need to be aware that there’s a big shakeup coming your way....
PPE, the acronym for personal protective equipment, quickly became known by most of us as the Covid-19 pandemic strengthened last year. Now there’s a new attribution coming on strong—especially for marketers. PPE can also stand for the post-pandemic economy, and...
“Our lead generation budget is too big and creates too many sales opportunities,” said no company, ever. An effective lead generation strategy depends on successful tactics. Traditional approaches are failing—fast—because those approaches are under attack. But, who’s...
It’s not a new thing that Google is throwing at us. Mobile-first indexing is something that they’ve been working on and telling marketers to prepare for over the past several years. If you were following the developments, you’d know that Google had planned to enable...
There are two things almost every small-business owner wants to know: Is my marketing working? What, exactly, is the return on investment on every part of my marketing program? These are reasonable questions, but very difficult to answer. Here’s why. 3 big...
Modern business corporation management guru Peter Drucker is often cited for reminding us that what gets measured, gets managed. It comes from a book he wrote all the way back in the 1950s – long before the age of digital marketing. Today, successful marketers put his...
