Targeting Example:

Targeting: Hair loss shampoo

  1. Seed term keywords – top 10-50 potential custor search terms
      • hair growth
      • hair regrowth
      • hair loss
      • hair loss prevention
      • hair loss treatment
      • hair growth treatment
      • hair regrowth treatment
      • hair loss products
      • hair growth products
      • hair regrowth products
      • vitamin shampoo
      • biotin shampoo
  2. Product types/categories (can be corresponding types of the actual product)
      • Shampoo

      • Conditioner

      • Serum

      • Vitamins

      • Combos of above

  3. Symptoms/Problems
      • alopecia

      • male pattern baldness

      • thinning hair

      • thyroid hair loss

      • anemia hair loss

      • alopecia areata

      • stress hair loss

      • telogen effluvium

      • pregnancy hair loss

      • hypothyroidism hair loss

      • Polycystic ovary syndrome hair loss

      • pcos hair loss

      • Trichotillomania hair loss

      • steroid hair loss

      • aging hair loss

  4. Features/Benefits
      • dht blocker

      • dihydrotestosterone blocker

      • Natural

      • hair vitamins

      • sulfate free

      • drug free

  5. Ingredients/Features
      • Biotin

      • Keratin

      • coconut oil

      • argan oil

      • castor oil

      • Vitamins

      • Procacil

      • Baicapil

      • saw palmetto

      • caviar extract

      • Caffeine

      • Bicapil

      • dht blockers

      • Redensyl

      • stem cell

  6. Brands
      • nourish beaute

      • Rogaine

      • Minoxidil

      • Nioxin

      • Purador

      • ultrax labs

      • Viviscal

      • kerastase

  7. Competitor names, products and brands
      • hair surge

      • Diamax

      • nioxin system

      • Hairfluence

      • rogaine minoxidil foam

      • rogaine foam

      • hair anew

      • biotin shampoo

      • laser hair growth